A digital marketing strategy is essentially a roadmap that guides your online marketing efforts to achieve specific business goals. It’s about using the vast landscape of digital channels – from social media to websites and search engines – to reach your target audience, engage them, and ultimately convert them into loyal customers.
Here’s a breakdown of what it entails:
Remember, a successful digital marketing strategy is not a one-time thing. It’s an ongoing process of planning, implementing, measuring, and adapting based on data and the ever-evolving digital landscape.